The blockchain department has long wanted to achieve global adoption. As the technology gains traction in various industries, it is expected that social media networks will also change based on blockchain. According to experts in this field, social media can prevent false information by using blockchain. Without the influence of the central server, blockchain-based social media addresses can provide control over user-generated information. So, what is the reason why social networks need blockchain? Before discussing this, we need to understand what blockchain is?

1、 What is blockchain?

At its core, blockchain is a distributed digital ledger that stores any type of data. Blockchain can record information about cryptocurrency transactions, NFT ownership or DeFi smart contracts. Although any traditional database can store such information, blockchain is unique because it is completely decentralized.

Many identical copies of blockchain databases are stored on decentralized computers in the network, rather than being maintained by a centralized administrator in a single location, such as Excel spreadsheets or bank databases. These individual computers are called nodes.

Digital ledgers are often described as a "chain" of individual data "blocks". As new data is added to the network periodically, a new "block" is created and attached to the "chain". This involves all nodes updating their blockchain ledger versions to make them consistent. How these new blocks are created is the key to blockchain being regarded as highly secure. Before the new data block can be added to the ledger, most nodes must verify and confirm the validity of the new data.

For cryptocurrencies, they may involve ensuring that new transactions in a block are not fraudulent, or that the currency has not been spent more than once. This is different from an independent database or spreadsheet, in which a person can make changes without supervision. Transactions are usually protected by encryption technology, which means that nodes need to solve complex mathematical equations to process transactions. After understanding what blockchain is, let's talk about why social networks need it.

2、 Why does social network need to use blockchain?

At present, social networks are not perfect, but nearly half of the population still use them. Let's first discuss the problems of current social media scenarios and their impact on people and the network.

Content creators suffer

What social media does is give content creators 5 minutes to become famous, 1 million likes, 1 million followers, and so on. It does not bring any financial benefits. All revenues are directly owned by the people who operate these social media platforms, not the content creators themselves. Even if there are platforms such as YouTube and Twitch that reward creators, such compensation is not enough to prove the efforts of some people for their content. This is why more and more content creators want to change their work.

Prone to data disclosure and hacker attacks

Social media platforms usually store data on huge servers, which may be attacked by malicious hackers, even if it is not easy. The problem is that in the case of a single point of operation, the entire network is vulnerable to attack and damage by hackers, because hackers can destroy the entire network by taking down the central node. In addition, unauthorized data access is a big problem, as evidenced by the Facebook and Cambridge analysis scandals.

Content authenticity

False news has become more popular recently than ever before. Because of the huge influence of social media, even if it is fake, the news will spread. People are always looking for spicy stories or gossip and sharing them with each other, even if there is no evidence to support them. However, due to the existing system, it seems difficult to solve this problem at the individual level.

ending

Blockchain hopes to completely change the way companies interact with audiences on social media. The concept of Web 3.0 can encourage content producers to ensure the transparency of social media websites. In addition, social media supported by blockchain is expected to have a positive impact on many industries, including business networks, trade and news communication.