The concept of Web3, usually called decentralized network, has become increasingly important in the marketing industry. Web3 marketing is sweeping digital marketing like a storm. With Web 2.0, marketing plans become more targeted and built around content creation. In this new environment, marketing teams can now target potential customers more effectively and interactively. The following are the most popular and successful Web3 marketing strategies.

1、NFT

Blockchain technology is used to produce digital assets called irreplaceable tokens (NFT). These assets stand out because they are unique tokens that cannot be reproduced. NFT is one of the most commonly used methods for major enterprises to enter Web3.

If you have never used this technology, we recommend finding a technology partner and marketing company to help you enrich your idea. The NFT Brewery platform makes it easier for enterprises and content producers to create, store, and manage digital assets.

2. Metauniverse

The construction of 3D virtual is called meta universe. In this environment, brands can use various strategies, including promoting their products in the existing meta universe, adding the most popular virtual products, such as Fornite or Roblox, or establishing their meta universe. 60% of Gen Z consumers believe that brands should sell their products on the meta universe platform, and more than 75% of Gen Z consumers have already made digital purchases in video games.

3. Independent social network

Another key step in positioning the company on Web3 is to join a decentralized social network. Users can fully control the policies and data used in these social networks. It is also an ideal location for users who are already familiar with Web3.

4. Token token

Developing corporate tokens or establishing brand currency is another advanced option. Companies can give tokens a monetary value, forming a liquidity pool. How much users earn is a skill that can maintain their loyalty, encourage more interaction, and provide opportunities to participate in business.

5. Rewards or social tokens

By achieving the goals set by the company (such as sharing materials, leaving comments or subscribing), users can obtain social tokens, which are small shares with no economic value and can be used to exchange for other discounts or allowances.

6、POPA

Proof of Attendance Protocol (POAP) uses blockchain technology to provide digital vouchers to prove attendance events. In other words, users can obtain badges by participating in real activities in person.

7. NFT Membership

Member NFT is an integral part of the loyalty program. The brand can provide special treatment to NFT holders in this way. For example, Veefriends provides owners of rare collections in their collections with access to events and exhibitions for three years.

8. Payment with digital token

More and more virtual transactions using illegal currency setting are taking place. Even some power suppliers have accepted Bitcoin to pay for electricity! If you want to be based on Web 3, it is a wise choice to provide consumers with the choice of cryptocurrency payment.

summary

The above contents briefly describe eight popular marketing strategies on Wbe. The marketing concept on Web3 is still very young and changing. Web3 marketers constantly evaluate the feasibility of the new strategy to determine the next big event that will help their brand spread.