January 17, the company headquarters of the United States retail trading website Robinhood Markets Inc. Announced its newly established media-focused branch, Sherwood Media,LLC. The name comes from the folktale that surrounds Robin Hood, an outcast who used to live inSherwood.This new media organization will become a source of news and information about the financial system, economic development, business and technology, and the traditional culture of lending money.

Robin Hood dabbled in the media

This enterprise is undoubtedly an extension of Robin Hood's well-known brand, and will become a way to attract new customers under the successful premise of Robin Hood's usual industry and business service communication "snacks". Led by Joshua Topolsky, founder and former editor of The Verge, the publication will quickly become a new home for snacks and other new products that will gradually include financial and loan currencies; and related themes and styles, including digital currency, technology and the international situation. Topolsky previously participated in the construction of the head office Vox Media, and before leaving Bloomberg as chief digital products officer of Bloomberg News, and later joined Sherwood as an agent.

When talking about new opportunities, Topolsky said:

The next generation is looking at wealth and sales markets in a new way, living at different speeds-they want their diets to contain more substantial items.

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As editor and chief executive of Sherwood Media, Topolsky further said he cheered that he was happy to be part of a team with unique opportunities, identities and perspectives to build a "media organization for the next wave". While Robin Hood will provide financial support to help create the media, Sherwood's new chief executive is preparing to develop and design business opportunities for the editorial content he is developing.

What are the benefits of Robin Hood?

Starting this year, Topolsky is preparing to fill dozens of jobs at newly registered companies, including social media newspaper reporters, writers and content creators. In addition to snacks, he plans to launch new email projects in a variety of business services and financial verticals. According to him, the establishment of professional newsletters about well-known companies such as Tesla Automobile and Disney is undoubtedly one of the important measures for him to sign up for cooperation.

Robin Hood invested in MarketSnacks in 2019, its first step into the media industry. MarketSnacks is a start-up that makes blogs and newsletters and is the birthplace of Robin Hood's snack newsletters at this stage. Before Sherwood was founded, snacks were not about Robin Hood to avoid any real or perceived transfer of benefits. But this time, according to Topolsky, Sherwood will obscure its parent's trading website and force it to publish. As the media is used as a powerful customer acquisition and brand strategy, Robin Hood expects to use Sherwood's energy to capture a larger market presence.

As things stand, the share price of Robinhood (Hood) is now around $9.41, which means it is up 1% on the day, compared with 11% in the past five days.