At the 2023 Electronic Show (CES), enterprises dedicated to virtual reality demonstrated the olfactory nerves in the virtual reality (VR) experience.

A recent report by McKinsey, a consulting management firm, predicts that virtual worlds could generate $500 million in value by 2030. However, the report shows that the achievements of the virtual world need more human dimensions to provide consumers with a proactive experience. One of the metal catalysts may be to integrate taste and touch into the VR experience, which has been demonstrated on recent CES.

According to the Fortune magazine, one company, OVR Technology, showed off a mobile phone headset that contains a vessel that can hold eight flavors and can be mixed together to create a variety of different flavors. It is reported that this VR hat plan will be announced later in 2023. The initial version of the advertising and marketing of light perfume allows consumers to smell a variety of natural environments from cream cake baking to the rose altar.

Aaron Wisniewski, CEO of OVR technology company, shows that extended reality will quickly integrate with business, games and entertainment, social media, education and well-being. The chief executive noted that light perfumes add "unprecedented energy" to those experiences.

Aurora Townsend, an executive at FireFlare Games, also shared that once the technology is often seen in the market, his company will release a VR tryst app that will be integrated into touch and other hands-on experiences.

In addition, customers may not be too excited about new opportunities. Ozan Ozaskinli, a participant at CES, tested some tactile items and pointed out that it is far from complete. However, the technical engineer also said it could be integrated into online video conferencing, and because of the technology, users can really experience something.

Blockchain applications and virtual worlds swept CES-themed activities as early as 2022. A variety of characters in the field of login passwords attended the event, including the embattled executives of FTX and Celsius Network. According to the booths, including Samsung, the major brands demonstrated the rapid development of digital currency and virtual reality, and announced a NFT service platform.