Founded in 1971, Starbucks, an American coffee company, has more than 32000 stores in 82 markets around the world. It announced the launch of the Web3 platform "Starbucks Odyssey" coffee themed NFT in the form of "stamps". This stamp can be obtained through special tasks, including but not limited to participating in online coffee courses or different stores near continuous punch cards. Starbucks gave this task a name strongly related to the "stamp" called "Journey". You can imagine a very grand coffee theme, countless task systems and NPCs. Starbucks' plan seems to have been paved for a long time.

Each "limited edition stamp" NFT all of these will contain a rare point value "stamp" Starbucks said that all transactions can be limited transactions between members of the Star Club NFT ownership will be established on the blockchain through Polygon authentication certificate. As more "stamps" are collected during the trip, the member points will increase, so as to gain unprecedented unique benefits and experiences, including virtual espresso martini making courses, cooperation with artists to obtain unique goods, and the opportunity to visit Starbucks Hacienda Alsacia Coffee Farm in Costa Rica when invited to participate in the exclusive Starbucks ReserveRoaseries event.

Limited edition "stamps" can also introduce a series of new scenes such as stamps through the APP. Members will not only establish relationships with brands, but also have a lot of interaction with members. Starbucks has always played the role of the third space outside the home and office. Through the Odyssey Plan, Starbucks APP will no longer be limited to the application of payment and points, but will be gathered by Web3, where brands, members and partners (employees) gather together to form a community through various unique experiences.

3、 Starbucks is optimistic about the prospect of Web3 and expects to create a new experience

Brady Brewer, executive vice president and chief marketing officer of Starbucks, Starbucks has been playing the role of the third place, a place between family and work. Here you can feel the warm coffee, community and sense of belonging. Starbucks Odyssey experience connects the third space to the digital, connecting members of the Star Club loyalty program for the first time. Web3 technology will allow Starbucks to enjoy the experience and ownership that club members could not obtain before. Starbucks Odyssey will provide basic benefits beyond Starbucks Rewards members and unlock Starbucks' unique digital benefits, physical benefits and experience benefits. By integrating Starbucks Rewards' coffee based ecosystem and experience, Starbucks will enter the network and community Web in a way different from any other brand and further deepen the connection between members and Starbucks.

We are entering such an era. Every day, new enterprises and brands enter the field of Web3. New brand NFT is taking shape every day. We have witnessed Nike, Tiffany, Naixue, Burger King, large Coca Cola, etc., well-known, global and industry leaders. Every enterprise is creating its own information and culture, making good use of it, and seeking level cooperation.

summary

To sum up, Starbucks' vision is to create a digital community that can gather together to participate in immersive experience through coffee. Starbucks Odyssey is the same as Starbucks, which has been adapting to rapidly changing technologies. Just as they used to combine the changes brought about by mobile subscription and mobile payment system, today they do not hesitate to embrace the Web3 blockchain.