Rolex, a luxury watch brand, has submitted trademark applications for NFT and Metauniverse. Rolex is keen to introduce NFTs, NFT supported content and dedicated online space to promote the sales and purchase of "virtual products such as watches and watch parts".

Rolex, a luxury watch manufacturer, has now joined the growing NFT meta universe trend by applying for trademarks related to cryptocurrency, NFT and meta universe.

Rolex will explore NFTs and the universe

Michael Kondoudis, a famous trademark and patent lawyer, disclosed new details about Rolex, a famous luxury watch manufacturer, on Twitter.

Deluxe watchmaker # Rolex has submitted a trademark application claiming to be intended for:

⌚ NFTs+NFT supported media+NFT market

⌚ Encryption key and transaction

⌚ Virtual goods auction

⌚ Virtual and cryptocurrency exchange+transfer # NFTs # Metauniverse # encryption # Web3

Kountoudis said on Twitter that Rolex had submitted trademark applications related to NFTs and the Metauniverse. According to other details, Rolex will soon launch blockchain products, mainly NFTs, to take advantage of current encryption market trends.

Rolex's application further points out that this luxury watch manufacturer is looking forward to exploring "digital collections and irreplaceable tokens", including the introduction of NFT supported content, NFT market and virtual and cryptocurrency exchanges.

In addition, the application also revealed Rolex's plans to launch online auction services for digital collections, such as watches, works of art, digital collections and NFT. The luxury watch manufacturer is also interested in establishing "online space for buyers and sellers of virtual products such as watches and watch parts"

As part of Rolex's virtual expansion, the luxury watch manufacturer will also carry out marketing through product placement in online games, which has become a profitable digital extension, providing huge profits and mainstream adoption.

Data from official trademark applications show that these applications were initially registered in the United States Patent and Trademark Office (USPTO) on October 31. These documents also revealed Rolex's interest in exploring "virtual currency exchange transactions", as well as electronic transfer of currency and virtual currency and services for managing digital currency assets.

Luxury brand of Yuanuniverse

The growing cross domain pursuit in Web3 space has recently become a new field for companies to explore and obtain profits. Several companies, including Rolex, Burberry raincoat, Gucci, and Hoya, have become one of the latest brands to join the NFT/Metauniverse trend.

As early as May, Haoya also announced that the company was ready to accept encrypted payment. In addition, Ubo watch luxury watchmaking company recently launched two NFTs in cooperation with Japanese NFT artist Takashi Murakami.

"This is to enrich and surprise our community. This is your watch's digital passport, a way to personalize the relationship with customers, and regularly provide customers with activity and product information in a special location." Mark Ponture, CEO of Panasonic, told SCMP.