During the Lunar New year, McDonald's collaborated with well-known data content producer Karen X. Cheng. Cheng's work often went viral on the Internet, and putAiAnd AR, and all kinds of cutting-edge technology.
The 30-second ad campaign is based on Cheng's happy childhood memories and mainly includes a QR code behavior appeal to lead viewers to more promotional messages. At a time when artificial intelligence technology has gradually become the main dedicated tool for salespeople, NERF technology is used for advertising.
Elizabeth Novak, senior director of culture and arts development strategy at McDonald's, said the restaurant industry leader expects this "cutting-edge technology" promotion to be suitable for Asian-Americans and Chinese Pacific fishermen's communities while celebrating the festival.
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A batchMetverseMcDonald's launched a variety of feelings this year, aiming to make it possible for everyone to pass the Lunar New year. Users can explore a series of thematic activities in the following waysVirtual reality technology, augmented reality technologyAnd 3D animation. There are also items that anyone can enjoy, including VR Zoo, cooking competitions, and other Chinese online games such as Chinese go and mahjong games.
In addition, McDonald's has created a personalized3D avatarThis allows every user to explore the universe. Users can also use Messenger in the app to send messages to friends and share photos with them. However, viewers can immediately browse the McDonald's website and enter the illusory world.
Karen X Cheng is an entrepreneur and digital storyteller. She has contributed to several industry projects, including social media, high technology, and so on. In addition, she also founded Karen X Inc., a company that specializes in developing and designing somatosensory interactions.
Karen X Cheng has collaborated with McDonald's to develop and design an interesting and original Lunar New year avatar celebration. According to McDonald's digital space, she no doubt hopes to give people plenty of opportunities to connect with friends and family during the festival, and then keep eternal memories.
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