VR attracted many people's attention in 2017, and then the boom passed. Due to the popularity of the meta universe again, VR games have many enterprise layouts, such as the layout of many traditional game manufacturers. VR games have been launched in succession, hoping to get a piece of the cake. The following content will answer for you.

1、 The prospect of VR game market

Virtual reality games or VR games are video games played on virtual reality (VR) hardware. Most VR games are based on the player's sense of immersion, usually through a headset display unit or one or more controllers. In the 1980s, the game industry made an early attempt at VR. The most famous are Mattel's PowerGlove and Nintendo's VirtualBoy.

In 2013, Oculus Rift, the first consumer oriented VR product, was launched. VR was followed by games, including the existing hardware games applicable to game VR. In the remaining years of 2010, the hardware and games grew slowly. However, due to the slow growth of hardware and games, Half Life: Alyx, a complete VR game developed by Valve, was considered as a killer application of VR games.

With the emergence of the meta universe in 2020, VR has also attracted many people's attention. One of. VR games have attracted many people's attention, but in fact, they have attracted many people's attention. PCMag, a well-known foreign technology website, has sorted out the hottest VR games in 2022. On the game platform, Oculus platform under Meta and Sony PSVR are the two platforms with the highest frequency.

It can be seen that Sony and Sony are both current, and Meta is the two dominant manufacturers in the VR game industry. Games will be the key driving force for the development of VR market. The analyst company Newzoo predicted that VR game revenue would increase from $1.8 billion in 2022 to $3.2 billion in 2024. The number of global active VR hardware installations in the next two years will witness a huge growth, from 27.7 million in 2022 to 46 million at the end of 2024.

In September 2022, Transparency Market Research predicted that by 2031, the market size of VR games would exceed US $86.22 billion. In addition, the research shows that the compound annual growth rate (CAGR) will be 32.3% from 2022 to 2031. This study covers North America, Europe, Asia Pacific, South America, the Middle East and Africa. The report found that, as consumption capacity is in direct proportion to population growth, the improvement of people's consumption capacity is in direct proportion to population growth. The demand of VR for game content is also growing. In addition, the year-on-year growth of VR intelligent hardware has also become one of the important positive factors in recent years, creating profitable opportunities for the game industry. The research also involves the fact that cloud technology is becoming more and more popular in the game market, and believes that cloud technology will bring many innovations to the industry and will strengthen the future of the game industry. With the development of blockchain and Web3 technology, people are increasingly interested in the development of VR. Now, almost every day, there are new startups, new projects and a new round of investment and financing. If all goes well, these figures are not only predictions, but will soon be realized.

2、 The leading role of VR game market

In January 2022, Microsoft announced that it would spend US $68.7 billion to acquire Activision Blizzard. This is the largest M&A case in history, and may also be the largest all cash M&A case in history. Since Satya Nadella became the CEO of Microsoft, we have been conducting large-scale mergers and acquisitions to expand our business. In the past seven years, Microsoft has invested more than 70 billion dollars and acquired more than 80 enterprises. Games are his key investment field, and he has acquired more than 10 game studios, including Zenimax, the game studio he acquired last year, and Mojang Studios.

"Money power" is a way that giants often use when entering new fields. Strong capital will also make it difficult for SMEs to compete with giants in the field of burning money. The development of VR games requires financial support. Maybe in the future. VR game field will gradually become a giant.

3、 VR game related acquisitions cause monopoly concerns

In December 2022, the United States Federal Trade Commission (FTC) announced that FTC members decided to file an antitrust lawsuit against Microsoft's acquisition of the game giant Activision Blizzard, seeking to prevent the largest acquisition transaction in Microsoft's history.

FTC believes that Activision Blizzard currently supplies games for various devices. No matter which device manufacturer allows Microsoft to complete the acquisition of nearly $69 billion, Microsoft will have the means and motivation to harm the competition. Microsoft previously rejected its game console competitors by acquiring ZeniMax. FTC pointed out that Microsoft had previously acquired and used valuable game content to repel its opponents in the game console market, and then surpassed their records. FTC stated that only when it had reason to believe that the transaction had violated or would violate the law would it issue an administrative lawsuit. Once Activision Blizzard is acquired by Microsoft, FTC Microsoft said that Microsoft will control the franchise of Activision Blizzard's popular games, which has both means and motivation to harm competition, thereby harming consumers. Because Microsoft can manipulate Blizzard's pricing, reduce Blizzard's game quality on rival consoles or player experience, change the terms and time of accessing Blizzard's games, or make competitors unable to access Blizzard's content.

Although Microsoft will not prevent other competitors from obtaining the game content of Activision Blizzard on the surface, it has aroused the concern of American regulators. Meta, another giant who wants to lay out the meta universe, has also encountered an antitrust investigation. On December 17, 2021, the Federal Trade Commission of the United States conducted an in-depth anti-monopoly investigation on Meta's acquisition of the popular virtual reality fitness application Supernatural, with the acquisition amount of 400 million dollars. The popularity of the subscription based fitness app Supernatural continues to grow, and it was once rated as one of the best inventions of Time magazine in 2020.

FTC believes that Meta cannot acquire Within, because Meta occupies (or will occupy) the dominant position in VR, while Within dominates (or will dominate) VR fitness. In fact, Meta's acquisition of ImagineOptix (a virtual equipment company) and some acquisition cases have attracted the attention of regulators at some time. meanwhile. The acquisition cost of ImagineOptix may be much lower than that of Within. In the future, with the frequent occurrence of acquisition cases, I believe there will be more anti-monopoly investigations in this field. Microsoft is now a sign of concern for the US government.

summary

To sum up, with the emergence of the meta universe in 2020, VR has also attracted many people's attention. One of. VR games have attracted many people's attention, but in fact, they have attracted many people's attention. PCMag, a well-known foreign technology website, has sorted out the hottest VR games in 2022. But in the long run, it may have a greater impact on the development of virtual reality industry in 2022 and beyond.