With Daniel Alegre on board, Yuga Labs is expected to ramp up its metaverse efforts. Previously, he held leadership positions at Google, Activision Blizzard and Bertelsmann.
Make uninteresting ape golf driving range (BAYC) and CryptoPunks irreplaceable dynamic password (NFT) series Yua Labs has more CEO Toni Allegra. The executive resigned as president and chief strategy officer of game mogul Activision Blizzard on April 1 to join the NFT startup.
"people are very excited about this new chapter," he wrote on Twitter. " Alegre is the core figure of Activision Blizzard's sustainable development in recent years, has been in charge of "call of Duty", "World of Warcraft", "Diablo" and "Candy crushing Legend" and other games.
The executive has been moving into gaming, entertainment and high-tech industries for years. According to his LinkedIn profile, Allegri worked at the German media group Bertelsmann for nearly six years before becoming Google search, and was appointed to a leadership position at Google search for more than 16 years, responsible for fashion shopping revenue, retail ecosystem participation and operations in Asia and South America.
Yuga Lab announced the arrival of Allegra in December 2022. In a press release at the time, the executive said: "the company's products, strategic partnerships and patent [patent] approach represent a great opportunity to define the illusory world."
Opportunities will be tested. A class action lawsuit mentioned abroad last December accused the founder of BAYC of fraudulently defrauding investors in the accounting interests of YUGA securities and attracting more investors through celebrity communicators. Lawson claims that investors who buy BAYC and ApeCoin (APE) between April 23, 2021 and December 8, 2022 are likely to be entitled to compensation.
In addition, Wylie Aronow, the founder of Yua Labs, took a leave of absence in January after being diagnosed with congestive heart failure, putting his health first. It is not clear at this stage when he will be held responsible again.
The arrival of Allegra has been called a daring measure in the field of NFT. Kieran Warwick, founder of blockchain technology role-playing game Illuvium, says Yua Labs's new hires are "very important to every GameFi", suggesting that Web3 will lead to the next big bull market in login passwords.
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