Cool Cats, the most popular family of irreplaceable dynamic password (NFT) products, is in the process of being rebranded in an effort to expand its coverage beyond Web3 and reach a popular audience.

At a meeting with community members in the Houses of Parliament on Wednesday, the founder of the collection set up his plan to become a world brand and develop a variety of content through the collection's IP. With its Muppet Cat personas at the core of its collection, users will be able to experience its illusory world of Cooltopia in a new way that far exceeds its dedicated collector audience.

Evans Egan, founder of Cool Cats, told the Wall Street Journal: "this renaming of well-known brands ultimately means that Cool Cats's strategic goal is to add the next wave of VIP to the Cool Cats community and expand everyone's brand influence both inside and outside Web3."

Cool Cats is implementing a series of strategic partnerships to expand his audience, such as the deployment of floats in the famous Macy's Mother's Day parade. It also works with Ledger, a provider of data encryption wallet services, to build Web3 specific content using its education cloud platform Ledger Quest, and plans to do a lot of gossip about holograms and the game.

In addition, Cool Cats has introduced a series of features to enhance the participation of token holders. Some of them include "cool scores" to encourage collectors to interact with the community and to "disintegrate" NFT, allowing users to participate in storytelling based on data collections.

Jaclyn Woo, director of marketing and strategy at Cool Cats, told WJB: "whether you use our own PFP, participate in their themed activities, or wear MALCH, these are the emotional experiences they want to give to everyone in our community." In fact, it is an affirmation of our community and our Web3 root, our community, which is the key reason why we are here today. With our growth and development, I want to make stories and build goods again.

In March 2022, Cool Cat signed with the three major Hollywood talent show companies, art and creative artists brokerage companies, gradually expanding to industries other than NFT. According to OpenSea on the secondary market, the current cost of the collection is 2.30 ETH, or about $3770, with a turnover of 117056 ETH, or about $972 million.

Its derivative product series, Cool Pets, allows users to create and evolve virtual characters to feel Cooltopia, with a cost of 0.12 ETH, or about $190, and a turnover of 30640 ETH, or about $50251240.

See also:The trend of collecting balloons in NFT was blown up by Macy's Department Store in the United States on Mother's Day.