The zero-fee marketplace published a blog post on Wednesday explaining how creators can earn full royalties on its platform, suggesting they block sales on competitor OpenSea.
With two platforms grabbing market share among NFT creators, the battle between zero cost irreplaceable NFT sales market Blur and leading competitor OpenSea is getting fiercer and fiercer.
On Wednesday, Blur published an online article about the creators of NFT, listing the differences between its platform and OpenSea in royalty payment options. When Blur was first released in October, the platform followed the most popular alternative royalties for competitors such as X2Y2. In November last year, this extended royalties to the approval of NFT, with a minimum of 0.5 per cent royalties a month later.
Now, Blur shows that in order for creators to deduct full royalties from the platform, personal collections need to blacklist OpenSea, while OpenSea imposes full royalties on new projects posted on the platform. It allows the creator to add a code snippet to his NFT agreement to limit the marketing of his new project in a secondary NFT market that pays no attention to royalties.
Blur pointed out in the post: "our own preference is that creators should be able to earn royalties in all the markets where they are licensed, rather than being forced to choose."
This well-informed article outlines the various methods that creators can take to ensure that they can earn royalties when their projects are listed and resold on Blur. The platform shows that stars cannot earn royalties on both OpenSea and Blur because of conflicting standards, and advises creators to prevent their tokens from being enumerated on OpenSea.
Today, OpenSea automatically sets royalties to optional when it detects transactions in Blur. We welcome the end of OpenSea's policy so that a new collection can earn royalties in countries around the world.
Now in January, traders discovered an obvious system flaw that allowed Blur to circumvent OpenSea's policy of blocking buying and selling in a secondary market where creator royalties were not valued. Since then, this has intensified the competition between OpenSea and Blur. According to the blockchain data analysis platform Nansen, the transaction volume of Blur has continued to grow in the past six months.
On Tuesday, Blur released its long-awaited ecological token Fur, with a turnover of $500m hours after airdrops. According to Dune Analytics, the turnover of Blur exceeded that of OpenSea in the past week, exceeding 13 million yuan.